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Not only is this amazing eyeliner affordable, but it also comes in a variety of colors to help you create any look you desire. It's smooth glide-on formula makes it super easy to create the perfect line, and it lasts all day long! Plus, it's water-resistant and smudge-proof, so you don't have to worry about your eye makeup running throughout the day. Whether you're going for a dramatic cat eye or subtle everyday look, Smashbox's Always-On Gel Liner is sure to have you looking stunning all day long.

Pros & Cons

Pros: 
- Long-lasting
- 24-hour wear
- Pigment-rich gel formula
- Waterproof
- Cruelty-free
- Affordable
- Variety of colors
- Smooth glide-on formula
- Smudge-proof and water-resistant

Cons: 
- Not available in all markets 
- Not suitable for those with sensitive eyes

Ingredients Used

The benefits of this eyeliner are plentiful! It is formulated with a pigment-rich gel formula that glides on effortlessly for up to 24 hours, and it is waterproof and resistant to smudging, so you don't have to worry about reapplying or touch ups throughout the day. Additionally, the ingredients used in this product are safe and cruelty-free. This gel liner contains Trimethylsiloxysilicate, Hydrogenated Polyisobutene, Synthetic Wax, Isododecane, Polybutene, Ethylene/Propylene Copolymer, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Copernicia Cerifera Cera, Rhus Succedanea (Japan) Fruit Wax, Silica Silylate, and Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate.

Popularity

This Smashbox product is highly popular among makeup users, with an average rating of 4.5 out of 5 stars from over 40 reviews. The popularity of this product is understandable, since it is long-lasting, waterproof, and provides a smooth and blendable application for a variety of looks. Additionally, the product is cruelty-free and affordable, making it an appealing choice for many makeup enthusiasts.